With Very Little Capital
With the help of the most current technologies, it has become easier for small businesses to spread awareness and build a customer base. Entrepreneurs can use the latest marketing tools that assist in establishing a stronger digital presence for their brand.
The best part about these tools and strategies is that they do not necessarily have to cost that much. So, if you are faced with a limited budget, here are the ways you can optimize your site to improve sales growth.
Fire Up Your Social Media
With millions of users spending much of their time on social media, it has become a requirement for every business to have social media accounts. Any efforts done to your website will go to waste if your business is not active on these platforms. Facebook, Twitter, Instagram, etc., not only allow entrepreneurs to reach out to their audience directly, but also have developed useful marketing tools that won’t break the bank, such as Facebook Canvas.
Improve Site Speed and Performance
More often than not, slow loading sites turn away prospective customers, especially those with a short attention span. Yet, many webmasters still commit the mistake of ignoring site speed. With visuals fast becoming the preferred content these days, many sites feel obligated to feature big images and videos. Image and video content also attract customers and drive traffic to your site. However, these files are often the cause of slow loading times. That being the case, entrepreneurs should then focus on optimizing their sites’ graphics and images for the best browsing experience.
Search Engine Watch also iterated that search engines take site speed into account, which is all the more reason for business heads to prioritize optimization. Doing so can improve site rankings, thereby increasing your online presence.
Take Advantage of Analytics
SEO expert Azib Yaqoob recommends to refer to analytics on a regular basis, since this data reveals very important bits of information like: which users visit your site; where they come from; and what searches they are doing. This data collection can help you form better strategies, which may also include improvements to your website.
Optimize Your Site Taxonomy
A great user experience is heavily defined by how a site is structured. This is called site taxonomy and it refers to the way a website organizes its data into categories and subcategories. In other words, it is the way website pages are connected and arranged. The reason why having good site taxonomy is vital is because this makes user navigation easier.
Ayima indicated that a well-designed site structure drives organic traffic, because of the way search engines fish out keywords and URLs. This is why improving site taxonomy is important (even if it may take a lot of work). The typical site taxonomy audit involves forming a hierarchy of pages, as well as arranging categories from mother folders to subfolders. It may take the expertise of a programmer, but rest assured, once your site taxonomy is nailed down, your site’s traffic and sales growth will show improvements.
Starting a business has its challenges, but entrepreneurs have better chances of overcoming them if they always strive to better themselves.
Sherpa Desk once noted that continual learning is the fastest way to combat the usual startup problems, because the knowledge you gain can be put to good use in improving your business sales.
How are you improving your continual learning today?
When you practice continual learning, you'll always be ready to optimize your site and increase sales.
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